Slay Tees Canada Original Branding

I served as the Digital Creator at Slay Tees Canada, where I played a key role in establishing the brand's visual identity. My responsibilities included designing the logo, creating the initial wireframe, and developing the foundational website, which collectively established their online presence. Since my departure, the brand has evolved its identity; however, the core elements I developed continue to reflect the brand's origins.

When Joey Viola approached me with his innovative concept for Slay Tees, I was eager to embrace the opportunity to explore a project that challenged my creative boundaries. This unique endeavor allowed me to expand my design expertise and contribute to a brand that distinguishes itself in the marketplace. I understand that they are currently in the midst of a rebranding process.